Built in the 413. Working nationwide.
Websites, web apps, and custom software. In person across Western Mass, remote anywhere else in the country. We build a real, working version first — you look at it on your own phone and decide.
Get a free demo Or scroll to see what we build
01 — Websites
That is genuinely where most people will find you: on a phone, in a hurry, deciding between you and the next result. So we build for that first — fast, legible, correct about your hours, and one tap from calling you.
On screen: ALDER, an architecture website concept. An illustrative design, not a client project.
02 — Web apps
Booking that respects how your week actually works. A members' area. An order form that feeds the system you already use instead of another inbox. When a page has to do the work rather than describe it, that's a web app.
On screen: DAYLIGHT, a scheduling app concept. Fictional appointments and sample data.
03 — Custom software & automation
Sometimes the tool you need doesn't exist, and sometimes the one that does costs more every month than building your own would once. We scope it in writing, build it in stages you can look at, and hand over the source at the end.
On screen: RELAY, an operations dashboard concept. Fictional projects and sample data.
04 — Your idea
Tell us about your business and the thing you keep meaning to fix. If a free demo makes sense, we build it and send you the link.
Free demo
One message is enough. We build a real, working version of your site and send you the link — you pay nothing unless you want to go ahead, and we won't keep emailing you if you go quiet.
Why we do it backwards
Someone searches for you on their phone, lands on a page that's slow, out of date, or doesn't exist — and goes to the next result. You never hear about it. That's the part that's hard to fix, because nothing looks broken from where you're standing.
So we do it backwards from everyone else. Before you pay for anything, we build a real, working version and send you the link. You look at it on your own phone. If you like it, we rebuild it properly, connect your domain, and get it live. If you don't, you owe us nothing and we won't chase you.
None of that needs us in the room, either. If you're in the valley we'll come and sit down with you, which is the good part of being local. If you're three states away it's a link, an email, and a phone call — which is how most of this job works anyway.
Not a wireframe, not a slide deck — the actual build, on a link you can open standing in a parking lot.
Three prices, published further down this page. No “contact us for a quote” — that only ever means working out what you'll tolerate.
We handle hosting and updates for a flat monthly fee. Your domain is registered in your name, and you can take a full export any time you ask.
How it works
That's the order we do things in — and it's the only reason a stranger should be willing to pay us up front.
You send nothing and pay nothing. We build a real, working version from what's already public about your business, and send you the link.
On your own phone, on your own time. Change anything — colors, photos, wording, all of it. Or walk away and owe us nothing.
The build is paid up front, then it's about a week from the day your text and photos arrive. Two weeks on the biggest tier.
Flat monthly hosting, security updates, and small corrections by text at no charge. Leave whenever: 30 days' notice, full export, no exit fee.
What it costs
Hosting is separate and flat, and it's the part that keeps the site online, secure, and backed by someone who answers.
$1,000
Plus $50/month hosting
A clean, fast, five-page site that makes you look like the real business you are. Your hours, your services, your photos, and a phone number customers can tap. Live in about a week.
Best for: contractors, salons, small shops, anyone whose current site is a Facebook page.
Most chosen
$1,500
Plus $50/month hosting
Everything in Foundation, plus a contact form and the local SEO groundwork — the hidden labels that tell Google your hours and address, and the setup so you show up when someone searches “near me.”
Best for: restaurants, trades competing on local search, anyone who wants the phone to ring.
$2,000
Plus $100/month hosting
The full build. Scroll-driven video, product listings, and online ordering or booking. Up to twenty pages, built to handle a real catalog.
Best for: breweries, restaurants with online ordering, retail with a catalog.
There's no number on this page for those, and the honest reason is that they're genuinely different every time. Any figure we printed here would be a guess we'd have to walk back later, which is exactly the game we're trying not to play.
What we do commit to is the thing that makes the website prices work: a fixed, written price before any work starts. If we can't give you a firm number yet, we'll tell you precisely what we'd need to find out first — and what that costs.
Every build includes a free demo first, hosting set up and managed for you, security updates, uptime monitoring, your domain registered in your name, and a full site export on request, any time, at no charge. Care Plan, +$50/month: five content changes a month — new photos, updated menus, a new page section — plus store management if you sell online. Added to any package, started whenever you like.
Tell us about your business. We build a working demo and send you the link.
